Lionel Messi, the renowned football icon, has been appointed as the worldwide brand ambassador for J&T Express. Messi’s character embodies qualities that resonate with athletes of all ages, as he is known for his humility, perseverance, and unwavering dedication – all values that mirror those upheld by J&T Express.
Lionel Messi, the renowned football icon and a beloved figure in the world of sports, has been chosen as the inaugural global ambassador for logistics firm J&T Express. With his seven Ballon d’Or wins, Messi embodies the relentless pursuit of excellence and resilience that defines J&T Express.
Messi’s commitment to his team as the leading scorer mirrors his dedication to giving back to society, just like how J&T Express serves the communities where it operates. Messi attributes his success, both on and off the field, to the teamwork of his teammates. Similarly, J&T Express is collaborating with local network partners to deliver top-notch technology-driven solutions to customers across all its international markets.
Lionel Messi’s partnership with J&T Express will elevate the company’s reputation as a top-notch logistics provider and an all-encompassing e-commerce expert involved in every aspect of the supply chain. His shared belief in the power of unity aligns perfectly with the company’s values. Rachel Liu, the global branding director of J&T Express, expressed her enthusiasm and gratitude for the collaboration with Messi, acknowledging his strong work ethic, humility, and dedication that mirror the principles upheld by the company. Messi’s influence as an athlete goes beyond generations, making him a perfect fit for this partnership.
Messi serves as an inspiration to many with his determination and achievements. These values mirror the foundation of our company, J&T Express, which prioritizes compassion, responsibility, and sustainable growth. Since its inception, J&T Express has made significant progress, driven by a shared passion for continuous improvement. Our goal is to provide innovative logistics services that connect customers worldwide, similar to how football brings together people from all corners of the globe.
“I’m thrilled to join in on this adventure,” Messi announced. J&T Express has teamed up with Messi to enhance the recognition of the J&T brand and promote its products and services as they strive to improve the logistics service value chain. With Messi on board, J&T Express is gearing up for various activities leading into the holiday season and the upcoming year, including a social media campaign marked by the hashtag #JTBetterTogether.
